The Evolution of Casino Loyalty Programs
Casino loyalty schemes have evolved considerably over the decades, evolving from straightforward punch cards to sophisticated digital systems that monitor player behavior and preferences. These schemes are intended to honor frequent guests with multiple perks, including free play, meals, and limited access to happenings. According to a 2023 study by the American Gaming Association, nearly 80% of casino customers participate in some type of loyalty program, emphasizing their importance in customer retention. One notable figure in the advancement of contemporary…