The Evolution of Casino Loyalty Programs
Casino loyalty initiatives have evolved considerably over the periods, developing from basic punch passes to complex digital interfaces. These initiatives are crafted to reward players for their support, offering multiple incentives such as free participation, dining offers, and private event entry. According to a 2023 study by the American Gaming Association, nearly 70% of casino guests engage in loyalty programs, showcasing their importance in customer maintenance. One remarkable person in the gaming loyalty space is Jim Murren, ex CEO of…